Samantha Cusick

Samantha has a single vision: to create incredible colours and styles that you can wear and maintain every day, using the latest techniques and technology. Fed up with the lack of 'je ne sais quoi' at most hair salons and fuelled by a passion to make a change, she decided to pack up her 10+ years of knowledge and unparalleled skills, taking the plunge and opening her very own salon.

Renowned for her trademark balayage techniques and specialist colour knowledge, Samantha collaborates with her hand-picked team of supreme colourists and stylists, employing the latest pioneering techniques. Together, they deliver a bespoke service that is as remarkable as you are.

Entrusted with the task of colouring and styling some of the UK's most influential women in the realm of social media, Samantha was among the first of her generation to harness the power of social media successfully, building and establishing her brand identity within the industry. This enabled her to branch out with her own highly Instagrammable salons and the celebrity clientele to match.

When you combine her talent for creating incredible styles that people can wear every day with her drive to make people look and feel great, it's no wonder that Samantha has secured her place as one of the most successful hairdressers of this generation.