Welcome to Samantha Cusick London!

Your Hair Journey Starts Here.

We are an independent business with a vision to do things differently. Samantha Cusick London was founded in 2016 on the premise that a visit to your hairdresser doesn’t have to be intimidating or pretentious. We want to empower the women who visit us and deliver that hair-swooshing feeling of euphoria when you leave your appointment. 

At SCL, we create hair colours and styles that are wearable every day, using the latest technology and techniques, all within an environment that’s playful, unimposing, and individual. 

At Samantha Cusick London, we understand that getting your hair done is much more than just the technical aspects of the appointment. To us, your hair journey is everything — from the first impressions you get when scrolling through Instagram, to the free consultation, in-salon pampering, and personalised aftercare tips, we’re with you every step of the way. Our salons in Notting Hill, Fitzrovia, and Liverpool Street are designed to be as welcoming as they are gorgeous, with marble accents, gold details, and even the odd neon sign — because getting your hair done shouldn’t feel intimidating.

The SCL team specialises in all things colour, working closely with you to understand your #HairGoals and create a look that suits both you and your lifestyle. By combining our colour expertise with beautifully cohesive styling, we have become the go-to destination for wearable hair, offering services like balayage, colour melts, ecaille, and, of course… our signature SCL beach wave. 

We couldn’t think of a better partner for your hair experience than a cocktail bar. So, while we bring your #HairGoals to life, you can indulge in our complimentary cocktail menu. Our signature cocktail is the “Mermaid Martini” — an irresistible blend of candy floss, glitter, and champagne. 

If you're interested in making an appointment or having a chat, we offer consultations prior to your appointment. They're free, BTW.

For more hair inspiration and to see what’s going on with us at the moment check out our Instagram and Blog.

Samantha X