Our Story

Welcome to Samantha Cusick London!

We are an independent hair salon with a vision to do things differently. Samantha Cusick London was founded in 2016 on the premise that a visit to your hairdresser doesn’t have to be intimidating or pretentious. We want to empower the women who visit us and deliver that hair-swooshing feeling of euphoria when you leave your appointment.

At SCL, we create hair colours and styles that are wearable every day, using the latest technology and techniques, all within an environment that’s playful, unimposing, and individual.

To us, your hair journey is everything — from the first impressions you get when scrolling through Instagram, to the pre-appointment consultation, the in-salon experience, and finally, the advice and maintenance provided through our blogs, tutorials, and product reviews on our social channels.

The SCL team specialises in all things colour, working closely with you to understand your #HairGoals and create a look that suits both you and your lifestyle. By combining our colour expertise with beautifully cohesive styling, we have become the go-to destination for wearable hair, offering services like balayage, colour melts, ecaille, and, of course… our signature SCL beach wave.

At Samantha Cusick London, we understand that getting your hair done is much more than just the technical aspects of the appointment. It’s about the details and the experience throughout. We want you to enjoy every aspect of your hair journey. That's why we have chosen locations in Notting Hill and Fitzrovia and designed interiors worthy of a Pinterest board, inspired by the Hollywood Regency era — picture Carrara Marble, gold accents, palm murals, and the occasional illuminated neon expletive !

We couldn’t think of a better partner for your hair experience than a cocktail bar. So, while we bring your #HairGoals to life, you can indulge in our complimentary cocktail menu. Our signature cocktail is the “Mermaid Martini” — an irresistible blend of candy floss, glitter, and champagne.

If you're interested in making an appointment or having a chat, we offer consultations prior to your appointment. They're free, BTW.

For more hair inspiration and to see what’s going on with us at the moment check out our Instagram and Blog.

Samantha X