AUTHENTIC BEAUTY CONCEPT

We proudly offer Authentic Beauty Concept products. Rooted in a holistic approach, Authentic Beauty Concept embraces purity, sustainability, and mindful practices. Co-created with a collective of hairdressers, the brand emphasizes using carefully selected, vegan ingredients free from sulfates, silicones, and parabens. Each product is designed to enhance the natural beauty of your hair, providing nourishment, strength, and shine. Experience the benefits of authentic beauty with products tailored for hydration, color protection, volume, and repair, ensuring your hair is healthy and radiant.

  • HYDRATE for dry hair

    Time for more hydration! Hair, like skin, needs continuous moisture. We were inspired by our favourite summer fruit, mango, because of its antioxidant properties and basil, known for its soothing and purifying properties. We then combined mango and basil extracts and created the perfect hydrating formula to regenerate and revitalise hair.

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  • GLOW for coloured hair

    Every GLOW product contains Cinnamon Extract and Date Extract, known for their conditioning and firming properties. Date and cinnamon are the perfect ingredient extracts for our formula, which is perfect to enhance coloured hair, making it glow in a beautifully natural way.

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  • AMPLIFY for fine hair

    Every AMPLIFY product contains Green Tea and Lime, known for their antioxidant and energising properties. Green tea, known for its powerful antioxidants, became the starting point when thinking about the Amplify range. The lightweight products combined with a fresh touch of lime are the perfect way to add body and volume to your hair.

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  • REPLENISH for damaged hair

    Everyone needs a little boost sometimes to get going. A busy lifestyle is shared amongst hairdressers and clients alike. It’s not just our bodies that show the effect of a busy schedule, it also takes a toll on your hair. As with your body, your hair needs the right food for energy and strength, which is why our Replenish range, containing maple and pecan nut extracts, restores shine and nourishes the hair.

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  • CARE FOR ALL hair and scalp types

    Description goes hereTo complement our ranges tailored to individual hair types, we created a selection of carefully formulated products that provide a mindful experience for everyone. After all, haircare is your opportunity to indulge in some me-time! Healthy hair and a balanced scalp offer the ideal canvas to create individual looks. In addition to our Deep Cleansing Shampoo and Indulging Fluid Oil, we now have a range packed with active ingredients that care for your scalp, including an ECARF certified unscented Bare Cleanser.

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  • STYLING products

    To complement our ranges tailored to individual hair types, we created a selection of carefully formulated products that provide a mindful experience for everyone. After all, haircare is your opportunity to indulge in some me-time! Healthy hair and a balanced scalp offer the ideal canvas to create individual looks. In addition to our Deep Cleansing Shampoo and Indulging Fluid Oil, we now have a range packed with active ingredients that care for your scalp, including an ECARF certified unscented Bare Cleanser.

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